In Your Head

Being right is one thing. Being persuasive is another.

Facts, logic and solid argument are not enough.

Weapons of Mass Persuasion will show you how people form their opinions and how to hack that process; how their current "knowledge" will affect how they hear what you're saying - and what you can do about it; how to avoid zero-sum arguments where the other guy has to lose for you to win and replace them with an approach that doesn't raise his cognitive defenses.

Weapons of Mass Persuasion will transform your ability to win support for the cause of liberty in any situation. I guarantee it.