Our Vision: The team at RobinKoerner.com exists to transform America from a country that is losing its liberty to one that is indisputably restoring it.
Our Mission is to transform our country’s liberty movement by imbuing a critical mass of advocates and activists with the necessary skills in the areas of psychology, communication, and sales, to enable them to hack the processes by which people arrive at their political opinions and judgments. This ability will be supported where necessary, by a more nuanced understanding of the philosophy, culture and history of the classical liberal tradition, which will make liberty activists Weapons of Mass Persuasion.
Our Perspective is that Liberty is the Politics of Love and is most powerfully understood and expressed as such.
Our Method is twofold.
First, we formulate liberty in ways that various non-libertarian groups will find much more compelling than the formulations and messaging that have been used in the last two generations in the USA. The extraordinary effectiveness of our presentation of liberty derives from the most up-to-date empirical (neurological, psychological, behavioral, cultural), understanding of human nature, motivation and opinion formation, and proven sales techniques applied to the philosophy and ideas of liberty.
Second – and most importantly – we will teach and train enough of the liberty movement in the aforementioned skills an d knowledge to make our movement, finally, a Weapon of Mass Persuasion that is effective enough to change profoundly and permanently the attitudes of enough of the People to cause large-scale political change. This requires from activists, candidates and concerned citizens, not only the commitment and ability to put winning supporters ahead of winning arguments, but also, in part, a deeper understanding of the historical and cultural elements of the classical liberal tradition on which we draw.