Win More Support for Your Candidacy, Issue, or Cause by Discovering these Little Known Secrets about How People Form Opinions & Make Decisions
Being an effective activist means being able to influence other people’s opinions and decisions regarding the issues, causes, or candidates they choose to support. Political persuasion would be much simpler if we were all data-driven and wired similarly. But if this were the case, all you’d have to do would be to logically present your data and argue your position.
Unfortunately this isn’t how things work and it’s why political persuasion is an Art and not a mechanistic process. The way people form opinions and make decisions is complex and subtle, and as an activist you must learn and understand this process if you want to effectively win support for your candidacy, issue or cause.
In Breaking Paradigms and the Art of Political Persuasion, Robin Koerner reveals the key elements of the process of deciding whether they should – or should not – listen to what you have to say, their evaluation of what you say and whether they should or should not support the position you’re advocating.
Specifically, this DVD will help you discover how people form their opinions, judgements, and the paradigms that determine how they perceive the world. As well, the Breaking Paradigms DVD will teach you –
- Winning Supporters, Not Arguments
- Discovering Common ground
- Judgment vs. Justification
- “Must I believe this?” vs. “Can I believe this?”
- You see only what you know
- Get on the same side; go in the same direction
- All politics are the politics of identity
- Direction vs. Destination
- Shared concerns vs. shared opinions
- Reflect people back to themselves
- Seek first to understand: only then to be understood
Robin’s understanding of the inner workings of the human brain and his insights into how to use the way the brain processes information to get people to listen, trust and think is stunning. Ted Metz, September 19, 2015
Win Support for Your Candidacy, Issue or Cause. Click Below to Get “Breaking Paradigms and the Art of Political Persuasion” for $9.95.
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